Our story
We do different.
OddOne started with three siblings: Bence, Lilla and Zsombor. Bence took it from there and grew it into the agency it is today.
01 · Our story
Seen as a little different.
Growing up, Bence — the oldest and now CEO of OddOne — was always seen as a little different. Being dyslexic meant he often thought and approached problems from another angle. He questioned things others accepted, looked for unconventional solutions and was never afraid to challenge the status quo.
For a long time, that difference felt like a disadvantage. Later, he learned to embrace it.
That mindset became the foundation of OddOne.
Today, it goes far beyond one person. We believe the best ideas often come from people willing to think independently, challenge conventions and approach things differently.
Because in an industry where everyone is fighting for attention, doing what everyone else does rarely gets you noticed.
Being the odd one isn't something we hide. It's the whole point.

02 · How we grew
From talent management to an international creative agency.
We started with talent management in Hungary, working closely with creators and learning the industry from the inside.
A year later, we moved into influencer marketing, initially focusing on gaming creators across YouTube and Twitch. From there, we expanded into Czechia, Slovakia, Romania, the Balkans and beyond, while growing our creator network into travel, lifestyle, fashion, gastro, automotive, finance, tech and many other categories.
Today, we work with 700+ creators across 25 countries.
Talent management in Hungary, learning the industry from the inside.
Influencer marketing, starting with gaming creators on YouTube and Twitch.
Brand activations with adidas in Budapest and Prague.
UGC department launched; Revolut scaled across 8+ countries.
Production in-house; adidas flagship reopening; Old Spice Gaming Spa.
Five activations across Budapest around the UEFA Champions League Final.

03 · The partnerships that shaped us
adidas, Revolut, Old Spice.
In 2023, we started working with adidas on brand activations in Budapest and Prague. The partnership continued to grow: in 2025, we supported the reopening of their Budapest flagship store, and in 2026 we organized five activations across Budapest around the UEFA Champions League Final.
In 2024, we launched our UGC department. Through our work with Revolut, we scaled our operations across 8+ countries and built a network of more than 200 micro-influencers and UGC creators.
By 2025, we had brought production in-house, allowing us to take projects further from idea to execution. One of the first major opportunities was working with Old Spice on their Gaming Spa campaign.
What started with managing a small group of creators has grown into an international creative agency working across influencer marketing, UGC, production and brand experiences.
The services changed.
The team grew.
The markets expanded.
But the mindset stayed the same.
OddOne. Do Different.
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