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Our story

We do different.

OddOne started with three siblings: Bence, Lilla and Zsombor. Bence took it from there and grew it into the agency it is today.

01 · Our story

Seen as a little different.

Growing up, Bence — the oldest and now CEO of OddOne — was always seen as a little different. Being dyslexic meant he often thought and approached problems from another angle. He questioned things others accepted, looked for unconventional solutions and was never afraid to challenge the status quo.

For a long time, that difference felt like a disadvantage. Later, he learned to embrace it.

To see what others miss.To question the obvious.To find another way.

That mindset became the foundation of OddOne.

Today, it goes far beyond one person. We believe the best ideas often come from people willing to think independently, challenge conventions and approach things differently.

Because in an industry where everyone is fighting for attention, doing what everyone else does rarely gets you noticed.

Being the odd one isn't something we hide. It's the whole point.

The OddOne team

02 · How we grew

From talent management to an international creative agency.

We started with talent management in Hungary, working closely with creators and learning the industry from the inside.

A year later, we moved into influencer marketing, initially focusing on gaming creators across YouTube and Twitch. From there, we expanded into Czechia, Slovakia, Romania, the Balkans and beyond, while growing our creator network into travel, lifestyle, fashion, gastro, automotive, finance, tech and many other categories.

Today, we work with 700+ creators across 25 countries.

2019

Talent management in Hungary, learning the industry from the inside.

2020

Influencer marketing, starting with gaming creators on YouTube and Twitch.

2023

Brand activations with adidas in Budapest and Prague.

2024

UGC department launched; Revolut scaled across 8+ countries.

2025

Production in-house; adidas flagship reopening; Old Spice Gaming Spa.

2026

Five activations across Budapest around the UEFA Champions League Final.

Sneaker customisation workshop at the adidas BCS store reopening

03 · The partnerships that shaped us

adidas, Revolut, Old Spice.

In 2023, we started working with adidas on brand activations in Budapest and Prague. The partnership continued to grow: in 2025, we supported the reopening of their Budapest flagship store, and in 2026 we organized five activations across Budapest around the UEFA Champions League Final.

In 2024, we launched our UGC department. Through our work with Revolut, we scaled our operations across 8+ countries and built a network of more than 200 micro-influencers and UGC creators.

By 2025, we had brought production in-house, allowing us to take projects further from idea to execution. One of the first major opportunities was working with Old Spice on their Gaming Spa campaign.

What started with managing a small group of creators has grown into an international creative agency working across influencer marketing, UGC, production and brand experiences.

adidas@Hunter_Gang
Revolut@KDSakaroly
Old Spice@cristijan23

The services changed.

The team grew.

The markets expanded.

But the mindset stayed the same.

OddOne. Do Different.